Tough Question, Guys: Are You Proud Of Your Body and Life?
Are you proud of the way you look and feel? If so, keep doing what you’re doing. But if you answer anything other than a resounding yes, you’re not alone. Keep reading.
For the past 6 months, we’ve spent hours interviewing the guys in our S2B coaching program. We wanted to find out why they chose to join S2B when they just as easily could have hired a local personal trainer, signed up at a Crossfit gym, or bought the latest fitness book to get in shape on their own. Some of these guys were complete beginners before they started the program. Some of ’em were already in decent shape. Others were even personal trainers and coaches. This post shares what we found and how it can help you become stronger, healthier, and more like the kind of guy you want to be.
What We’ve Learned…
For the past 6 months, we’ve spent hours interviewing the guys in our S2B coaching program. We wanted to find out why they chose to join S2B when they just as easily could have hired a local personal trainer, signed up at a Crossfit gym, or bought the latest fitness book to get in shape on their own.
Some of these guys were complete beginners before they started the program. Some of ’em were already in decent shape. Others were even personal trainers and coaches.
This post shares what we found and how it can help you become stronger, healthier, and more like the kind of guy you want to be.
“It was time for me to get it together…”
In our interviews we noticed two distinct patterns for why guys joined S2B:
1. Something significant happened in their lives in the past year.
Nearly every guy we talked with joined S2B after some sort of event or “change.” These were both positive and negative experiences, including:
- breaking off a relationship
- scoring a new job
- graduating college
- starting a new relationship
- being laid-off
- starting school
- having a kid
- getting engaged or married
- moving to a new place
- being dumped
- dealing with an injury
- switching careers
These “changes” often made each guy look at themselves more closely and evaluate where they stood in relation to other guys. It put a magnifying glass to their lives.
2. Most guys already knew what to do in the gym and kitchen, but were having trouble staying consistent.
Lots of guys we talked with had tried getting in shape on their own, some with decent success. They read fitness books and articles and followed different workout programs — but still felt like they weren’t where they should be. They just didn’t look the way they wanted to look.
After dozens of interviews, the central theme became clear:
Each guy wanted to build a body and life they could be proud of.
Sure, they wanted to build muscle and look great. But they also wanted to get their sh*t together. They wanted to feel confident, responsible, and in charge.
They were tired of being inconsistent, falling back into bad nutrition or workout habits, and feeling guilty about it.
They wanted to be in control of their own lives and build a body that made them feel like anything was possible.
Consistency Is the Solution — and the basis of S2B
These interviews helped me clarify, once and for all, what exactly it is that we do so differently:
In the S2B coaching program, we keep our clients accountable, help them stay consistent, and show them step-by-step how to build a body they can be proud of – and we do it through world-class coaching and by using habit- and workout- tracking technology.
And here’s the rub: this style of coaching is incredibly effective. Just take a look:
As each guy goes through the program, their body becomes an anchor, the one thing you can’t take away from them, the one thing they have control over when everything else is uncertain. It looks good. It feels good. It is good.
There are lots of workout books, articles, programs, and trainers. But the S2B Coaching Program is truly the only program designed to keep you consistent and give you all the healthy habits, personal coaching, and muscle-building workouts you need to build an impressive body and lead an awesome life.
3 Ways To Build a Body You’re Proud Of
Of course, we’d love to have you join the S2B Coaching Program, and if you feel like you need to be more consistent with your workouts and nutrition, I highly recommend it. You’ll love the program and what it can do for you.
But either way, pay close attention to the lessons the guys we interviewed shared:
1. Stop comparing yourself to other guys. It’s good to be inspired and motivated by guys who’ve done awesome things — but don’t let their success make you feel bad about yourself. That’s a surefire way to feel crappy all the time. The truth is, every one of us is capable of building an incredible body and life. Focus on you and what you’re bringing to the table. Live up to your standards — not some other guy’s.
2. Commit to something. Most of the guys we interviewed loved that S2B was both a personal challenge and a competition. “I wanted to see what I could accomplish in a year” was a common response when we asked our clients why they joined the program. If you normally have trouble staying consistent, consider doing a program with an official start and end date. And find a way to make it competitive.
3. Get a coach. World champion UFC fighter Georges St Pierre has a coach. Michael Jordan had a coach. Even guys like Steve Jobs had mentors and people he trusted to help him become more successful. Sure, you can try and do everything on your own. But when you have a coach and team support, you almost always achieve your goal faster.
The Bottom Line
Life happens. Things change. And you’ll change too.
You’ll switch jobs, move across the country, get dumped, break up with someone, have a kid, get a promotion, and have lots and lots of time to explore.
Whatever you add or take away from your life, one thing will always be with you: your body.
Build it into something you’re proud of. Make it a strong, healthy anchor that can keep you grounded when everything else gets crazy.
Take care of it, and it’ll take care of you.
The S2B Team Is Hard at work
The S2B Coaching Program is currently closed as the team is in the middle of an intense research sabbatical. Click the link below to be notified when our next big project goes live.